If we're to compare Google's situation to that of finance companies on other markets, even a small part of what Google did would result in a significant part of their execs and maybe a few tech staff wearing orange jumpsuits for these companies. Given the nature of Google's transgression and the way they've been robbing their own customers, they'd deserve it.

There's a case to be made that on top of google being broken up, the market should be heavily regulated in order to restore trust for market participants.