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A comment on Google Is a Monopolist in Online Advertising Tech, Judge Says. Parent comment
1. CPC: google has strong incentive to generate clicks, because that's where they get revenue: advertisers are charged per click.
2. CPM: publishers get their guaranteed CPM if that's their choice.
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1. CPC: google has strong incentive to generate clicks, because that's where they get revenue: advertisers are charged per click.
2. CPM: publishers get their guaranteed CPM if that's their choice.