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A comment on Google Is a Monopolist in Online Advertising Tech, Judge Says. Parent comment

Re:Google Is a Monopolist in Online Advertising Tech, Judge ... by stasomatic on Thursday April 17, 2025 @01:24PM (#43719796)
That’s assuming a click happened. Premium pubs prefer guaranteed fixed CPMs no matter the amount of real clicks. I’ve worked for a few years at one of the major native ad companies, I’m very familiar with how the sausage is made.
[ Parent | on HN ]
Re:Google Is a Monopolist in Online Advertising Tech, Judge ... by riku_iki on Thursday April 17, 2025 @01:30PM (#43719859)
In both scenarios publishers look good:

1. CPC: google has strong incentive to generate clicks, because that's where they get revenue: advertisers are charged per click.

2. CPM: publishers get their guaranteed CPM if that's their choice.

[ Parent | on HN ]