> How does it work? We don't know! We built this to learn a little bit more. We've seen that LLMs tend to prefer user-generated content (sites such as wikipedia, reddit, etc.) and strangely even youtube.

> How do marketers rank higher? Will LLMs prioritize other LLM content? At least so far, LLMs and search engines tend to downrank LLM created content. I could see this becoming indistinguishable in the future and/or LLMs surpassing humans in terms of effectively generating what reads as "original content"

> Who will pull the strings? At this point, it seems like whoever owns the models. Maybe we'll see ads in AI search soon.

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