The author attended an "American Idol" for startups. It's hip to have a startup. The names of said startups may as well be gibberish (yet they attempt to explain the meaning behind them). Pitches consist of ridiculous buzz words and maketing speak to cover up the fact that none of these ideas are solving problems or something that people want.

tl;dr of my own reply: Have you seen that movie Idiocracy? It's like that, but startups.