Re:Brazil's government-run payments system has become dominant
by tim333 on Wednesday April 09, 2025 @07:56AM
(#43631124)
I've been with them a while also and haven't noticed a huge change apart for switching the colour from blue to green?
Site from 4 years ago "The cheap, fast way to send money abroad" https://web.archive.org/web/20210305145221/https://wise.com/
vs now "Send money globally for less" wise.com
Re:Brazil's government-run payments system has become dominant
by riffraff on Wednesday April 09, 2025 @08:37AM
(#43631373)
They also switched to the peculiar slanted round font ("wise sans"), and padded every page with whitespace so it has a much lower information density.
The actual experience past login never had much so yeah it's not as much a change as the public branding.
But mostly, it's the light-green-on-dark-green text which I dislike, and I _think_ they dialed down its usage compared to e.g. the brand announcement[0] and how the blog looks[1] compared to the main site. Then again, de gustibus.
[0] https://wise.com/community/en/brand-new-look [1] https://wise.com/gb/blog/welcoming-libby-to-the-board
I've been a loyal user of wise for more than a decade, since I used them to pay for my cross-currency wedding, and I can accept the name change since they wanted to show they were more than just money transfer (but just make it "bankwise", ffs), but the new brand style was a disaster.
Notice they dialed it down over time,it's now more neutral than at launch, so someone must have listened to the complaints.