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Re:Brazil's government-run payments system has become dominant by _rm on Wednesday April 09, 2025 @02:15AM (#43629386)
Followed by gross new brand styling

Could've at least gone with calling themselves "Wise.com" or something, like "Make.com" does.

Got nothing on "X" though. Have yet to hear someone in person say "on X" rather than "on Twitter".

Re:Brazil's government-run payments system has become dominant by riffraff on Wednesday April 09, 2025 @03:04AM (#43629552)
Really? You don't like the pea-soup on vomit color scheme?

I've been a loyal user of wise for more than a decade, since I used them to pay for my cross-currency wedding, and I can accept the name change since they wanted to show they were more than just money transfer (but just make it "bankwise", ffs), but the new brand style was a disaster.

Notice they dialed it down over time,it's now more neutral than at launch, so someone must have listened to the complaints.

Re:Brazil's government-run payments system has become dominant by tim333 on Wednesday April 09, 2025 @07:56AM (#43631124)
I've been with them a while also and haven't noticed a huge change apart for switching the colour from blue to green?

Site from 4 years ago "The cheap, fast way to send money abroad" https://web.archive.org/web/20210305145221/https://wise.com/

vs now "Send money globally for less" wise.com

Re:Brazil's government-run payments system has become dominant by riffraff on Wednesday April 09, 2025 @08:37AM (#43631373)
They also switched to the peculiar slanted round font ("wise sans"), and padded every page with whitespace so it has a much lower information density. The actual experience past login never had much so yeah it's not as much a change as the public branding.

But mostly, it's the light-green-on-dark-green text which I dislike, and I _think_ they dialed down its usage compared to e.g. the brand announcement[0] and how the blog looks[1] compared to the main site. Then again, de gustibus.

[0] https://wise.com/community/en/brand-new-look [1] https://wise.com/gb/blog/welcoming-libby-to-the-board

Re:Brazil's government-run payments system has become dominant by tim333 on Wednesday April 09, 2025 @12:11PM (#43633714)
Oh yeah, the second one [1] is kind of ugly.