It goes to the highest bidder. This is whomever can extract the most value from it, likely because they are the least constrained by the paltry genetic privacy laws we do have. This means it is likely to go to Muskov to use in support of his project to cleanse the surplus population, just as how he has already been employing the much more expensive Twitter.

The main thing I've got to say to the "nothing to hide" folks is "very slowly, then all at once".