I don't think there's a better search engine than Google, there I said it. Sure it's filled with spam, but I find it hard to believe something like Bing is more likely to give me what I'm searching for than Google. Its more than just a search engine, I use it for routes (maps), bus and train times, finding businesses close to me etc etc. It became a whole ecosystem that's not going to be that easy for a rival to outperform. The few times I tried Bing it looked very low quality compared to Google.

And even if Bing improved immensely, it just took them way too long. 20 years after Google is just too late to the party. I have really formed a habit quite strong now that I need a compelling reason to switch to Bing/Whatever - and what is that reason again?

This is simply not the case with ChatGPT / Gemini. They are likely equal now, so Google was perhaps 1-2 years late to the party. I think many people haven't formed a strong habit yet of which A.I to use.