Yep. People will pay for it even if there’s only a perceived benefit. Everyone who has hung out with audiophiles has known at least one who is convinced they can hear the difference. But if that person was tested in a blinded format would they actually succeed?

Lossless music is great. As an archival tool, to transcode into something smaller on your actual listening device. It’s not a technology designed for streaming or listening in today’s world.