How wide do you think the spectrum is between political dissident and average Joe ?

How would for instance, Women in the USA having to remove period tracking app because they are afraid it could be used by the government against them, fit in your thought ?

It’s neither black or white, privacy nuthead or political activist. There is a wide spectrum.

I've never heard of that story (I'm also not American). If it's something that has impacted someone they know, they don't need convincing. I'm talking about the theoretical vague speculative stuff. People will care about privacy if it impacts real life events, not just some news piece about someone somewhere once, one customer from a hundred million but real people in their real lives. If that happens, then they care. If that does not happen, then they don't care about Amazon processing their voice recordings in the cloud or chat control scanning their DMs.