It makes, when you consider, that its all just "measures" by the oil industry to stop society from steering away from it. They either invest in DoA technologies or technologies that allow for greenwashing of fossil fuels.

Beavers? Lets say you want to steer the population away form reasonable environmental goals like high speed rail or public transport (which has to cost something to keep bums out). You then pick some mad-sob with a insane initiative like "rewild skunks in the inner city parks" and pump that up with donated millions. Result, that mad- as a hatter, propagates his "initiative", riles up the masses and his co-goals - which may include high-speed rail get discredited.