You're right. I don't necessarily assume the worst from them and I don't assume the worst in general, but it's difficult to switch off from the fact that this article is marketing, and it's marketing for a company that the author makes money from.

Listening to cool ideas like this is nice, but a little skepticism when sharing marketing is, I think, valid.

Yeah seriously.

"Oh no the entire company has wages - let's assume it's exploitation"

Is basic divisive language that just perpetuates the "world is bad and there is no lesser evil" bs that drives current news fatigue imo.

People are sure that 1 < 100000 but Google Vs ecosia is somehow more muddy.

“They’re trying to do better, which means they’re claiming to be perfect, but I am wise enough to know nobody’s perfect, so they’re a bunch of liars who are no better than all those other liars”

It does get fatiguing.

That's a lot of projection in a forum where you're supposed to assume the best of people you talk with. I never presented that false dichotomy.

Apologies if it seemed personal. I was observing a far too common pattern here, where, as you say, charitable interpretations are encouraged.