I think they were facing a rough 5+ years because their products aren’t great. Want a three row SUV? Tesla makes one, but it doesn’t have a steering wheel.

They win on efficiency (miles / kwh), but that’s about it at this point. Other manufacturers have better interiors (knobs and build quality, car play / android auto), form factors, etc.

Either that, or Elon would have been a serious problem for the company. Since they’re happening at the same time, it’s going to be rough.