Us former chumby developers were working primarily on the front-end across a variety of embedded-system-like devices (writing code for early versions of 'Smart' TVs from the likes of Vizio, etc) while another team was creating the backend and whenever they would show us the infrastructure diagrams of what they were working on they would just place a "HADOOP Server" wherever they had no idea how they were going to solve some large difficult problem, it was effectively a stand-in for "magic happens here".
Got to the point where there were a hilarious number of layers upon layers of little cylinder icons in the system design titled "HADOOP Server" all interlinked in non-decipherable directed graphs.
I'm pretty sure every single one of us left the new company within 6 months, I lasted about a month and a half.