Please demonstrate what you know before making representations about what we know.
The restaurant sells more pizza than pasta, so they put pizza on the first page of menu. The strategy works, people come back for more pizza.
Google facilitates conversions by presenting paid results relevant to search intent. If nobody ever clicked paid results and converted, businesses wouldn't buy those paid spots. Admittedly, Google makes tracking success of paid ad spending a confusing nightmare, but not impossible to work out with some effort.
If there's only 10 organic spots on the highly sought after page 1, paid search is a way to fight it out in the market. Fair enough?
It's a balance of:
* Running a search engine business.
* Providing quality paid results that match search intent
* Surfacing quality organic results that match search intent
* Allowing various ways to filter and access results according to refined search intent, for example advanced search tools or other channels such as image, shopping search, maps etc.Does that make sense?
Can't find what? Are you saying people are using Google to search for things they've misplaced? At what point is the user thinking "I can't find what I'm looking for?"
If they want a lasagna recipe, they use Google. If (for whatever reason), a particular lasagna recipe is not findable via this method, it for all intents and purposes doesn't exist.
I hope I'm making myself clear.
Just to clarify my point. Google isn't meddling with your Lasagna recipes.
The parent poster claimed website owners need to "bend your website to satisfy both Google search and Google chrome". This isn't accurate, and the claim should have been called out by more than me.
You might never use Chrome other than 30 seconds of quick testing your website build. I build sites that obtain high search ranking and I barely open Chrome. I conform to HTML standards and other good practices regarding content and structure. There's nothing "Google" about a good website other than the alarmist misinformation such as expressed by the person's comment in this thread about needing to "bend to Chrome".
The irony is I'm not friends with Google. So many things they do I object to. Even their "super-thanks" how they take 30% cut, it's criminal. People were using super-thanks to donate to fire victims on youtube, and Google was grabbing 30% of every donation for itself. I can't forgive that. BUT... I don't think they should be made to stop doing deals to be default search engine, that is overreach. Forced to sell Chrome?... don't care. I don't use Chrome.
I hope I'm making myself clear.
What do you mean "find a site"? Are you saying the user has a website in mind they've visited before? Or are you saying the user doesn't have a website in mind, and is looking for "any website about XYZ?"
I don't think your claim is valid. At what point does the user conclude something "doesn't exist"? Users never reach such a conclusion, in part because Google results tell us "bro, your search returned 480 million results."