>People in their infinite wisdom trust these influencers, like those that trust David Pakman saying PIA is the most secure VPN, or the thousands of other influencers shilling for NordVPN. A vast majority of people don't know that there are other VPN providers out there, nor do they really care. What matters if how influencers make them feel about their decision.

Brands pay influencers to promote their products in order to raise brand awareness, it is enough that people know some X or Y product exists so if they need something that X or Y products satisfies they will recall that their heard about X or Y product.