I was entirely prepared to think it idiotic. But having watched Kevin Kelly's "one minute vacation" video (which they link), I'm now willing suspend disbelief:

http://www.youtube.com/watch?v=OjD995hJKOM

Of course, that video is shot and assembled by an expert journalist and photographer, and each one of the seconds adds to create a whole impression of a two-month trip.

So I think the challenge for them is helping the middle of the bell curve make something as good. A big challenge indeed!

I found that video very offputting. I couldn't linger on scenes I found interesting.

Good luck. That looks like a terrible idea, but good luck all the same.

Please share whatever lessons you learn in marketing and promoting, of course--I know we could always use another perspective on that side of the challenge.

Sir, I respect your sportsmanship. Challenge accepted: whatever comes of this, I'll do a post on both the technical and marketing challenges.

Is this real? I'm not trying to be mean, but 12Second.tv tried this (although 12x as long) and didn't do so well...

Times change I guess. And maybe 12x as short is 12x as cool.

Oh yes, this is real. And yes, OneSec is 12x cool as TwelveSec. And dare I say it's going to be better executed? :)

Execution is everything. Instagram was well-preceded by Hipstamatic (and every other photo-service). Airbnb was a decade or so late after Craigslist.

Perhaps I am very skeptical and cynical, but I am having trouble seeing this work.

I like the concept, I like what your vision is for it, and I like the example video you've done.

Problem? Video is incredibly expensive to host and serve, and even more difficult to monetize. What are your plans around that? A paid app? Advertisements? Magic?

Trying to keep an open mind, and I wish you the best of luck regardless!

I guess YouTube and Instagram didn't worry too much about server costs and revenue models. I think it's safe to say they did ok regardless.

And how many tried before, during, and after YouTube and Instagram?

Many, many more.

Really curious how this crowd-funding thing will go for you guys, could even make a case study! ;) I definitely like the product already.

Thanks! I'm really excited about all the feedback we have been getting so far. Both from people who gives us insight on how our crowd funding campaign can be improved and on how they would use such an app.

At this point we're curious about it too. Still a long way to go. I promise I'll do a blog post with the things we've learned.

I'm really looking forward to doing some more product videos and see what people think. I believe OneSec is one of these things that it's hard to explain but that you instantly grasp once you see it in action.

Missed opportunity: promo video should have been 1 second long.