Exactly this. If a company isn't bringing in enough money to support their service, they are going to look to other sources. Those sources aren't just free money though, but the company can take that influx of cash and spend it on implementing things that do make money. And these money-making strategies have to be far more aggressive because not only does the company now need to make enough to keep everything running and their employees paid, but it also needs to make extra on top of that so that investors can see a return.