> I wouldn't be surprised that the average upgrade cycle for a lot of folks is in that 3-5 year range, for both personal and corporate buyers.

My personal laptop is a 2014 MacBook Pro. I'll be buying one of these new M4 Airs, and comparing to an 11-year-old computer.

As someone that had a 2011 MacBook Pro for I think 9 years and loved it, be glad you’ve skipped over the whole butterfly keyboard/Touch Bar era.

I now have an M2 Air and have zero complaints, it’s the best computing device I’ve ever owned. You’re going to really enjoy the M4.

yeah, managed to eeek about 10 years from minimum spec 2013 mbp

Since graduating from college in 1993, working in the graphic design industry full-time through 2019, I had two brand-new Macs (a PowerMac G3/800MHz, and a G5), the balance were hand-me-downs from other employees --- the G5 in particular was especially long-lasting, though ultimately it was supplemented by an Intel iMac.

Each year when Apple came out with new machines, we would make a game of putting together a dream machine --- ages ago, that could easily hit 6 figures, these days, well, a fully-configured Mac Studio is $14,099 and a Pro Display w/ stand and nano texture adds $6,998 or so.

> these days, well, a fully-configured Mac Studio is $14,099

Not surprising considering the CPU in the fastest "desktop" Mac before today was slower than an old Intel chips you can buy for ~$350 (e.g. the 14700k).

TBH, for non-tech folks that upgrade cycle has likely stretched a good bit beyond 3-5 years. 3-5 was the norm 10 years ago, but I’d wager needs-driven upgrades, opposed to marketing driven, are closer to 7-10 years outside of obvious niches.

Sample size one: My spouse is using either a 2013 MBA and wants to upgrade, mostly b/c the enshitification of web sites. Basic productivity was okay-ish for her work (document creation, pdfs, spreadsheets, etc), but even Gmail now suffers with more than a tab.

Edit: thinking more, I don’t know if I agree with myself here.