If so, this is hardly a hobby project.
It may not be effective, but there is serious cash behind this.
They are using OpenAI for now but in couple months they will own the full chain of value.
1. Small models running locally with well-established tool interfaces (“app intents”)
2. Large models running in a bespoke cloud that can securely and quickly load all relevant tokens from a device before running inference
No AI lab is even close to what Apple is trying to deliver in the next ~12 months
https://www.bestbuy.com/site/apple-macbook-pro-14-laptop-m3-...
Apple is very good at marketing, a lot less at delivering actual value, especially if it's not about hardware.
It’s their spin of the Google strategy of targeting providjng services to their enterprise GCP customer. I think we’ll see more out of them long term.
They also own distribution to the wealthiest and most influential people in the world
Don’t get lost in recency bias
what internal AI efforts?
Apple Intelligence is bunkers, and Apple MLX framework remains a hobby project for Apple