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A comment on Company withdrawing from Facebook as analytics show 80% of ad clicks from bots. Parent comment

Re:Company withdrawing from Facebook as analytics show 80% o... by flexie on Monday July 30, 2012 @01:28PM (#4313489)
If that is true and 70-80 percent hit the back button before the js files load, it still says a lot about the quality of the clicks from the perspective of someone considering advertising on FB...
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Re:Company withdrawing from Facebook as analytics show 80% o... by GoodIntentions on Monday July 30, 2012 @08:26PM (#4315429)
so the net result would be the same.

Someone's grandmother miss-clicking and then mashing back is about as useful to the advertiser as a bot. conversions are where it's at. Poor quality traffic / bots / it's all the same. the advertiser quits paying

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Re:Company withdrawing from Facebook as analytics show 80% o... by Cushman on Monday July 30, 2012 @01:43PM (#4313591)
To be fair, that pretty much matches what I've heard about Facebook's click quality.
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