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A comment on Company withdrawing from Facebook as analytics show 80% of ad clicks from bots. Parent comment

Re:Company withdrawing from Facebook as analytics show 80% o... by Cushman on Monday July 30, 2012 @12:45PM (#4313221)
> (or that hit the page and left it before the js executed, which seems improbable for such a large number - 70%).

That's actually an interesting proposal-- 100% of the time when I click on an ad, I didn't mean to and I try to close it before it has a chance to annoy me.

Probably doesn't make sense on a large scale, but it's something to consider.

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Re:Company withdrawing from Facebook as analytics show 80% o... by flexie on Monday July 30, 2012 @01:28PM (#4313489)
If that is true and 70-80 percent hit the back button before the js files load, it still says a lot about the quality of the clicks from the perspective of someone considering advertising on FB...
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Re:Company withdrawing from Facebook as analytics show 80% o... by GoodIntentions on Monday July 30, 2012 @08:26PM (#4315429)
so the net result would be the same.

Someone's grandmother miss-clicking and then mashing back is about as useful to the advertiser as a bot. conversions are where it's at. Poor quality traffic / bots / it's all the same. the advertiser quits paying

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Re:Company withdrawing from Facebook as analytics show 80% o... by Cushman on Monday July 30, 2012 @01:43PM (#4313591)
To be fair, that pretty much matches what I've heard about Facebook's click quality.
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Re:Company withdrawing from Facebook as analytics show 80% o... by eytanlevit on Monday July 30, 2012 @12:58PM (#4313298)
I agree that some users might close the page or hit the "back" button before the $(document).ready() happens, but I can't believe that 70% of the people did that(taking into account that our ad was really targeted and highly relevant to the landing page).
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Re:Company withdrawing from Facebook as analytics show 80% o... by alttab on Monday July 30, 2012 @03:39PM (#4314254)
and then we find out drunk or stupid people accidentally click stuff.
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Re:Company withdrawing from Facebook as analytics show 80% o... by sicxu on Monday July 30, 2012 @07:58PM (#4315333)
drunk or stupid people probably won't click 'back' that quick.
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