I think there is some naming convention gap here. I would call it Sleep Equipment as we have exercise equipments. Then folks will find pricing more reasonable. There is further opportunity to differentiate market with Sleep, Sleep Pro and Sleep Enterprise products.

The pro and enterprise version would allow local server setup for critical sleep equipment functioning and can manage all beds in a household or hotel etc . It can update the version of software or data models when its online and new features are available on cloud server.

I surmise at 300 dollar/month for pro version could be really attractive proposition. Of course local server setup and maintenance can be charged separately.