Re:The illusion of progress lights a fire
by Evbn on Monday July 30, 2012 @12:30AM
(#4310918)
Huh? Don't you get all the carwash vouchers when you pay? Which one is the "free" one?
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Re:The illusion of progress lights a fire
by InclinedPlane on Monday July 30, 2012 @02:07AM
(#4311135)
It's exactly the same thing as selling someone 11 pre-paid car washes. But by making the 11th car wash "free" and available immediately people perceive that as a bigger boon than a 9% discount.
He means that when you buy the vouchers, you don't have to tear one off right away. This is bloody genius I'd say.