Huh? Don't you get all the carwash vouchers when you pay? Which one is the "free" one?
Re:The illusion of progress lights a fire
by InclinedPlane on Monday July 30, 2012 @02:07AM
(#4311135)
It's exactly the same thing as selling someone 11 pre-paid car washes. But by making the 11th car wash "free" and available immediately people perceive that as a bigger boon than a 9% discount.
He means that when you buy the vouchers, you don't have to tear one off right away. This is bloody genius I'd say.
According to the owners, moving the 'free' car wash to be immediately available rather than at the end of the voucher book say a significant increase in people who bought them - even though ultimately it made no difference financially to the customers.