Oh, come on, they could totally own that smear campaign. "Guaranteed to be the last [class of device] you ever buy, unless you give it away." Something something heirlooms, put together a simple, 30-second narrative for the advertisement campaign, job done.
You should build a company founded on that principle.
Call it GTL Pty Ltd
Formerly known as Guaranteed To Last, but they dropped that naming and are now know simple as GTL after a social media smear campaign where people were saying ‘guaranteed to be the last thing you ever buy from that company’.