It's not weird at all. Twitter isn't just symbolically dead, it's literally gone. If you still use it or even refer to it as a euphemism for X, you're promoting an alt-right radicalization platform intended to farm hatred. There's not really a middle ground here, advertisers will tell you.

Similarly - there are still people looking at the Digital Service expecting great results and deferred gains. They don't understand that this effort has been damned since the starting gun was fired.