Viaplay started as a side gig to Nordic Entertainment Group so they started in the cloud and never questioned the decision again, I also got the impression that leadership didn't trust the tech competency and they didn't hire to fix it either. CDN providers are arguably better at CDN than we were, but it's just so expensive.

Regarding why the company tanked, I think it was just a part of a bigger problem with inefficient operations, bloat and also going all-in investing in sports without acquiring enough customers.

The Viaplay app(s) are quite bad so people find other ways to watch what they want.