It can, but until that becomes the reference implementation backend, it hardly matters.
Similar to how much Python folks disregard PyPy's existence.
I doubt LLVM project would start accepting polyglot contributions, beyond what they already do for language specific frontends.
Also, the ongoing GCC support is dependent on C++ as well.
LLVM's optimiser is more powerful, and it handles unwinding, so today most people want LLVM but actually I think LLVM's future might involve more Rust.