On the other hand, what does it say about our society that given those two options, we picked the Fascist? It's not like the messaging from the Republicans was unclear: they ran on a platform of attacking the rights of women, LGBTQ+ people, and immigrants. And more than 30% of the citizens of our country said "sounds good. Count me in". Another 30-odd% decided it didn't really matter to them one way or the other. Only 30-something-percent of Americans said "wow, that's kinda fucked up. Let's not do that".
Of course, media and social media had a heavy influence, but on everybody.
The anti LGBT and especially anti trans messaging was strong and clear from the conservative side. There was no ambiguity or potential for mistake.
Trump voters were not misled, they wanted the things parent comment list.
i'll tell you from personal experience there exists huge swaths of people in my community that voted for trump not because of any of his policies or a feeling that dems didn't bring change, but because they worship him like a religious figure. or they demonize anything that isn't conservative and treat it like team sports. it really doesn't seem to be much more complicated than that for some people no matter what angle you try to come in with (lack of education, not tending to their needs, etc.)
Failed upbringing, failed education, failed by society. If I substract those people who we can call unfortunate from pool, the only stuff that remains is really not anyhow pretty, in contrary.
Those people in your community that voted for him - are they happy with his steps now and firm direction he is taking? If yes, then it confirms the line above.
As a non-US, I see very little difference between democrats and republicans, except maybe Trump. Democrats are the typical neoliberals: free markets, global capitalism, corporate rule, worldwide patents, etc. There is the famous chart that shows that since around the 80s the productivity went up while wages stagnate. Workers in the US right now are not in a much better position than 20 years ago.
Did the democrats campaign for improvements, raising the wages, improving healthcare, education? No, it was business as usual, "please don't vote Trump so we can keep things like now". Thus, many people said "fine, I'll vote for the other, he says things will be like before, literally".
So it's the Democratic Party who has baked into its DNA that things should not change, no matter what. I would say they could've won easily with some concessions, but those concessions go against their core beliefs.
Unfortunately, and because of this, Trump, a liar and conman, won. If they wanted to win they should've lied better, like Trump did.