Apple files emergency motion to become defendant in Google vs. US [pdf]

Re:Apple files emergency motion to become defendant in Googl... by TimTheTinker on Friday January 31, 2025 @01:53PM (#42890443)

> I find it 10x more likely Apple would suddenly find the motivation to make their own search engine if forced to end their deal with Google.

I think that could only work if someone successfully makes the case internally that an Apple search engine built in to Safari (not as a first-class web app) would boost the Apple brand and/or Safari market share enough to justify it. Maybe even offer it as a subscription.

To monetize it with ads would go completely against their DNA -- ad revenue incentivizes companies to violate users' privacy and build a sub-optimal UX. So it would have to be either a subscription or a platform feature.

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Re:Apple files emergency motion to become defendant in Googl... by shepherdjerred on Friday January 31, 2025 @02:07PM (#42890615)

How does Apple make money on Apple Maps without ads?

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Re:Apple files emergency motion to become defendant in Googl... by scarface_74 on Friday January 31, 2025 @02:18PM (#42890755)

It doesn’t need to. It’s a part of the platform. It’s a necessity.

But I’m sure they make some money off of the Uber/Lyft integration

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Re:Apple files emergency motion to become defendant in Googl... by FateOfNations on Friday January 31, 2025 @08:21PM (#42894647)

The $1199 I paid for my iPhone is how they make money on Apple Maps.

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Re:Apple files emergency motion to become defendant in Googl... by ksec on Friday January 31, 2025 @09:52PM (#42895183)

>To monetize it with ads would go completely against their DNA

They already do Ads on Apps Store.

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