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Re:Exposed DeepSeek database leaking sensitive information, ... by brookst on Thursday January 30, 2025 @10:25PM (#42884460)
It’s neither. But they’re successful because of the user experience — consistency, the preloaded cards, the mobile ordering with notifications when your order is ready.

They build whatever hardware (in store) or software (mobile / back end) is necessary to give the user experience they want.

But you’re absolutely right — we can lump their mediocre coffee into hardware, or call it “goods” as a third category that you also don’t have to be the best at if you’re a UX company.

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