Maybe when it was trendy he heard some convincing arguments one way, and now that trends shifted, he was convinced to go to the other side.

Maybe he doesn't give a shit at all and is going with the flow.

None of this particulary feels like cowardice.

Honestly, y'all should stop caring what mark thinks and start caring about the average american. Trump isn't scary because a couple of billionaires are on his side. He's scary because a majority of americans are on his side.