...so far, yes. But somebody has to pay all of that new network traffic and cpu cycles ;).

I'm sure it's one of the biggest questions asked by the Sonos C-suite: how do we get recurring revenue or make the moat wider. But that goes for every product company in the world.

They sell "Sonos Radio HD", a subscription based radio service which is supposed to be an upgrade from their free offering.

But as much as I dislike the "new" app, it doesn't push subscribing to this service, so I'm not sure they absolutely want device customers to become subscribers.

It would be a bad timing if they pushed the subscriptions already...

They don't push the subscription..yet

I hate the slippery slope fallacy but this is how was gonna end