Ohhh, this is freakin hard to me. Bunch of users are complaining about feature not working properly in our Enterprise product, but it's not impactful enough to fix, because those users are not going to complain to their CEO/COO about broken feature in our product, because they themselves might be labeled as COMPLAINER and eventually kicked out.

What's impactful? Of course new shiny AI-powered green button, it's so amazing, project created by a super talented story teller engineer and who is good at selling it to leadership. Does it impact metrics? Yes, of course, those metrics are also crafted specifically for that feature. (more time user spends on that page, more impactful. Is it? maybe users are confused or can't find what they're looking for? Can you tell it to leadership? Ohh they approved this metric and project, are you against VP+ leadership's decisions?)

And we wonder, why do we have double digit customer churn rate.