Magic/tragic email links: don't make them the only option

Re:Magic/tragic email links: don't make them the only option by andy800 on Wednesday January 08, 2025 @04:01AM (#42632364)

Disagree on not going to BK/Wendy's. The "deals" game becomes a habit, switching costs are basically zero, people start to comparison shop each app for the best deal (like shopping for air travel). It's a bit of work because there is no single consolidator but it only takes a few seconds to scan each apps offers.

At this point, being a fast food chain that doesnt have an app with deals is probably not viable - but I am very skeptical it generates any loyalty.

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Re:Magic/tragic email links: don't make them the only option by SOLAR_FIELDS on Wednesday January 08, 2025 @09:14PM (#42640895)

I treat food delivery apps the same way. There’s no stickiness for me, I just check all of them and pick the one with the best coupons for my restaurant. A sign that this kind of stuff is very much a commodity. I usually end up on DoorDash, but that’s mainly because the current credit card I use affords discounts for it and as a result wins in the bidding war for my business

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