Even the author doesn't really think Bluesky isn't ready for marketing. They use it for that!

One thing this article gets right is that it's a dev-first platform, something I don't see mentioned much but I talk about in detail in my article[0]. I think we're at the stage where devs are into Bluesky so that they can build apps on it, and that's where many consumers will play.

[0] https://medium.com/gitconnected/what-is-bluesky-and-why-do-y...