Re:Ask HN: How to learn marketing and sales as a solo entrep...
by kevin_nisbet on Friday January 03, 2025 @04:22PM
(#42589606)
+1 on recommending the Mom Test, it's one of the most important books I've read.
I'd say in addition to entrepreneurs, it's an important book for product teams / product engineers to understand what the Mom Test teaches, and tune the filter on asking the right questions to get the highest signal, and ensure the solution closely matches the value prop for the customer. Then sales and marketing get a whole lot easier when you've asked the right questions and solved the right problems.
I'd say in addition to entrepreneurs, it's an important book for product teams / product engineers to understand what the Mom Test teaches, and tune the filter on asking the right questions to get the highest signal, and ensure the solution closely matches the value prop for the customer. Then sales and marketing get a whole lot easier when you've asked the right questions and solved the right problems.