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Re:Ask HN: How to learn marketing and sales as a solo entrep... by yieldcrv on Friday January 03, 2025 @05:35AM (#42584424)
This is whats perfect about web3 that most pundits miss

It takes the looooong web 2.0 funnels and flips it to a single step:

Your customers pay to interact with your app at all and there is insatiable demand at the beginning, unless you do some boomer-level system design that is based on pretending that a 3 trillion dollar crypto native audience doesnt exist already and you need to onboard a bunch of technophobes.

In comparison, the entire web 2.0 ethos basically sums up to getting a customer to put their credit card into your website for a small charge, as a funnel for a bigger recurring charge later

in web3 all of your users are at the last step at the very beginning. they are even paying for all your hosting costs. they are paying to update your database! and your actual business model of being some form of plumbing with a transaction fee, if you didnt just sell a token collection, is fine and has low overhead costs

this will continue attracting developers and their entire audience in perpetuity because the entire web 2.0 ecosystem cannot compete with that

Re:Ask HN: How to learn marketing and sales as a solo entrep... by lokimedes on Friday January 03, 2025 @07:11AM (#42584964)
This must be how it sounds when I preach nuclear power as the be-all, end-all solution to our climate and energy crises.

Thank you for the insights.

Re:Ask HN: How to learn marketing and sales as a solo entrep... by yakshaving_jgt on Friday January 03, 2025 @07:59AM (#42585284)
As it happens, the people you disparagingly refer to as boomers are often the ones holding the purse strings.
Re:Ask HN: How to learn marketing and sales as a solo entrep... by onetokeoverthe on Friday January 03, 2025 @09:30AM (#42585938)
Your elders designed and built the system of boxes, chips, wires, cables and tubes this thing runs on.
Re:Ask HN: How to learn marketing and sales as a solo entrep... by yieldcrv on Friday January 03, 2025 @10:40AM (#42586564)
that doesn’t matter here and it wasn’t really disparaging

the only people that have an issue with web3 have a characteristic and typically describe an irrelevant system design that doesn’t factor in the simple reality that users are paying in web3 and wouldn’t in web2.0, the only people having an issue creating web3 apps have a characteristic, for example I just got off a call with someone trying to jump on the web3 bandwagon for hotel reservations - a technophobic audience that should be ignored for web3 ux fictions - and the only people funding broken web2 apps that are supposed to use web3 rails have a characteristic

reclaim the term like every marginalized group does

Re:Ask HN: How to learn marketing and sales as a solo entrep... by yakshaving_jgt on Friday January 03, 2025 @10:44AM (#42586611)
Have you personally launched and made money with any web2 or web3 apps?

How much did you make?

> reclaim the term like every marginalized group does

I'm 34.

Re:Ask HN: How to learn marketing and sales as a solo entrep... by yieldcrv on Friday January 03, 2025 @10:59AM (#42586732)
8 figures from web3 apps, 6 figures from web2.0 saas apps

aiming to do more of both this cycle

Re:Ask HN: How to learn marketing and sales as a solo entrep... by yakshaving_jgt on Friday January 03, 2025 @11:12AM (#42586843)
That's impressive. Care to share any more?

I'm assuming this is USD?

It's curious, because some of your other posts[0] would suggest someone who is a little more price sensitive than someone who has made more than 10 million dollars from their own website. But I'm probably reading this incorrectly or something.

[0]: https://news.ycombinator.com/item?id=33415595

Re:Ask HN: How to learn marketing and sales as a solo entrep... by yieldcrv on Friday January 03, 2025 @11:21AM (#42586909)
yes, USD

also out of curiosity, in your world why does me saying a third party charge other people money, over two years ago or at any point in time, suggest what you said it would suggest. it would be a matter if other people are price sensitive, for reference

if one were looking for something to invalidate or grasping for an ad hominem, doesnt it require interpreting the posting accurately as well at a bare minimum?

Re:Ask HN: How to learn marketing and sales as a solo entrep... by yakshaving_jgt on Friday January 03, 2025 @11:30AM (#42587009)
Not sure why you're being defensive.

In my experience, people who are less price sensitive tend to not think about inconsequential sums. So it was surprising to me to read that someone who has made over $10,000,000 would care about whether or not Calendly would charge for no-shows.

Just curious about the thought process. That's all.

Re:Ask HN: How to learn marketing and sales as a solo entrep... by yieldcrv on Friday January 03, 2025 @11:45AM (#42587147)
> Just curious about the thought process. That's all.

the answer is that calendly does not charge for no-shows and my time is valuable, which would match the worldview you’re looking for, and on the defensive perception, I’m not sure if you really understand the interaction proposed.

but if we were on the same page all along, then we also have a different definition of defensive since clarifying whether you are perceiving the same concept is not defensive to wonder about.

Like, isn’t there another comment somewhere else in my post history that would be better to question what you think an 8-figure HN user would be doing with their time? since you don’t know the value of the intended conversations on the calendly schedule, that requesting they charge wouldn’t be factor in supporting your validity or not of price sensitivity or inconsequential sums, and the other party would be charged either way, not me. I would define this whole thought process as a non-sequitur.

in any case, if you would like to talk more about web3 user acquisition funnels and how it compresses web2.0 ones, removing a magic based marketing industry and replacing them with paying customers, I'm available for that.

Re:Ask HN: How to learn marketing and sales as a solo entrep... by refulgentis on Saturday January 04, 2025 @01:11AM (#42592826)
hey man, relax. i keep reading a comment from someone making an innocuous statement that isn't intended to imply anything about you, then reading a loooooong post from you explaining how you're DEFINITELY TOTALLY NOT AT ALL the thing you're imagining they're implying. take it from me, I'm really highstrung and defensive, you gotta make some time to breath over the next couple weeks.
Re:Ask HN: How to learn marketing and sales as a solo entrep... by yieldcrv on Saturday January 04, 2025 @03:37PM (#42597507)
its rational to be defensive in a skeptical forum where people will take a counterpoint at face value

no response has acknowledged the substance of what has been said in this entire subthread, only that I replied at all

if you would like to talk more about web3 user acquisition funnels and how it compresses web2.0 ones, I’m available for that

Re:Ask HN: How to learn marketing and sales as a solo entrep... by cpursley on Friday January 03, 2025 @09:03AM (#42585742)
What did I even just read? Is this an AI response? I'm lost...
Re:Ask HN: How to learn marketing and sales as a solo entrep... by justmarc on Friday January 03, 2025 @10:07AM (#42586268)
No. That's just how "web3" folks talk. I never managed to understand them yet. And I have to wonder if they understand themselves.
Re:Ask HN: How to learn marketing and sales as a solo entrep... by dboreham on Friday January 03, 2025 @02:49PM (#42588853)
I think it means "if the whole point of your application is that customers pay to do anything, then you short circuit all the typical process of acquiring and monetizing customers". Of course you can still have zero customers nevertheless.
Re:Ask HN: How to learn marketing and sales as a solo entrep... by yieldcrv on Friday January 03, 2025 @10:36AM (#42586527)
that web3 apps are just optimized web2.0 apps especially with regards to how marketing funnels work to get paid users, further goes on to explain why and how
Re:Ask HN: How to learn marketing and sales as a solo entrep... by throwaway98797 on Friday January 03, 2025 @01:24PM (#42588153)
you’d have to be crazy to think the onboarding funnel in web3 is easier than web2
Re:Ask HN: How to learn marketing and sales as a solo entrep... by yieldcrv on Friday January 03, 2025 @04:01PM (#42589427)
if you reduce frictions that existing web3 users actually have then yeah its way easier, have to pay some influencers though and infiltrate a couple discords and get people's attention onchain as well
Re:Ask HN: How to learn marketing and sales as a solo entrep... by throwaway98797 on Friday January 03, 2025 @08:13PM (#42591303)
outside of stable coins and poly market i don’t see anything useful for those outside of crypto

plenty of cool shit for those who do things onchain tho

Re:Ask HN: How to learn marketing and sales as a solo entrep... by yieldcrv on Saturday January 04, 2025 @01:14PM (#42596539)
exactly. thats my entire point. there is $3tr+ sloshing around in the crypto economy from crypto natives. just scrap any idea that isnt catering directly to crypto natives.

philisters on HN are not our clientele. they’ll never get it and it doesnt matter anymore. but if you are a developer or “BUIDL” er there are unique system designs that are superior than anything web2.0 infrastructure has to offer.