Now, you can argue that formula for Bond was unique, and what differentiates him from Bourne or Reacher, and worth keeping for that reason. But against that, you have the fact that I and a lot of other viewers find the Playboy lifestyle to be a really silly and distasteful fantasy that seems uniquely laughable now, and far harder to suspend disbelief for than generic action hero stunts.
Being able to pick up hot women is totally not cool?
My theory is fantasy about killing people is OK because it doesn’t happen - no one is really facing situations where they would have to be in „for life or death” fight.
Being around opposite sex or having actual sex happens and it is tough on people who feel less attractive or feeling inadequate - and feeling inadequate happens awfully often and people don’t want hot movie star to remind the about their shortcomings.
Being masculine in unrealistic way is part of the fun. Just the same as cars with machine guns in the hood or wrist watch with laser cutting through things.
It is like nagging that in Star Wars explosions in space have sound and are not like actual explosions that would happen in space…