The problem with all this “modernisation” (what a euphemism) stuff going on in entertainment is that you’re trying to transform and change existing characters and franchises.
It’s just a money grab to capitalise on existing characters with existing fan bases.
Inevitably it’s ruined. Bond fans aren’t watching Bond movies thinking “this is sexist”. LoTR fans aren’t reading a fantasy series with influences from Christianity and a white guys experience in WWI thinking “we need more representation of people of colour and genders”.
The solution to this is also trivial: Forget all the old stuff. Write new characters and stories. Or build fans for modern works.
We’re already seen this done: Avatar (not the blue alien one), Dragon Prince, Wheel of Time.
This "modernization" of characters is failing in most franchises because it alienates the old viewers without doing much for new ones. It creates Frankensteins that please nobody, typical "by committee" designs.
Instead of changing Bond, Amazon should be trying to create a new Bond that will capture the current generation's imagination like the old Bond did decades ago.
What I'm saying is that my (male) tastes have modernized, that the male tastes that made old Bonds popular are tastes I find gross and unrealistic today, and I don't feel like I'm alone.
They did not do so well with modernizing any of Bond’s skin color, gender, or bedroom scene co-stars; nor did they portray him assaulting women for information like he would men.
Being masculine in unrealistic way is part of the fun. Just the same as cars with machine guns in the hood or wrist watch with laser cutting through things.
It is like nagging that in Star Wars explosions in space have sound and are not like actual explosions that would happen in space…
Now, you can argue that formula for Bond was unique, and what differentiates him from Bourne or Reacher, and worth keeping for that reason. But against that, you have the fact that I and a lot of other viewers find the Playboy lifestyle to be a really silly and distasteful fantasy that seems uniquely laughable now, and far harder to suspend disbelief for than generic action hero stunts.
Being able to pick up hot women is totally not cool?
My theory is fantasy about killing people is OK because it doesn’t happen - no one is really facing situations where they would have to be in „for life or death” fight.
Being around opposite sex or having actual sex happens and it is tough on people who feel less attractive or feeling inadequate - and feeling inadequate happens awfully often and people don’t want hot movie star to remind the about their shortcomings.
Where are you in this collage? <https://imgur.com/0gL4oxd>