Maybe not privacy in general but this is about location privacy.

If you have a smartphone in your pocket, then, for better or worse, you're carrying a location tracker chip on your person because that's how they all work. The cell phone company needs to know where to send/get data, if nothing else.

It seems disingenuous to put a tracker chip in your pocket and be up in arms that someone knows your location.

Unless this kerfuffle is only about Apple.