Are the big tech still running this as a big beta test, without telling people?
Personally I ignore anything until the first search result. And I disable/hide anything AI-related in results. It's bad enough with the load of AI-generated SEO spam going around.
In the meantime, do we tell people not to trust AI-generated content in search pages, opening actual search result links instead?
Engineering's hard and SEO is a game of cat-and-mouse.
While Google Search has absolutely become worse due to their own choices, SEO Players have also become much more adept and sophisticated.
If OpenAI didn't rush ChatGPT to market, most players would have probably spent more time working on these kinks.
But people used Gmail for a decade or so while it was beta too.
Do you expect them to wait until it’s perfect? Because that’s definitely not going to happen.
Actually, this is what the press and TV does. It's called "news"
What this means is Google AI search is failing to accurately vet context as well as relevance when selecting sources.
Hypothetically, you as an SEO could exploit this behavior to ensure biased info is represented by trying to present information as "authoritative" and "neutral"