Connection is the same as attaching an ordinary, "wired" HDMI Cable, except 
  that active cables can only be attached in one direction: One end of the cable 
  is specifically labeled for attachment to the HDMI Source (transmitting) 
  device, and the other end of the cable must be attached to the HDMI Sink 
  (receiving) device. If the cable is attached in reverse, no damage will occur, 
  but the connection will not work.

  HDMI Cables with HDMI Cable Power include a separate power connector for use 
  with source devices that do not support the HDMI Cable Power feature.

This is not your run-of-the-mill HDMI cable for sure.