Style Owner was definitely an inspiration for us when we started -- I think they're a great site.

The biggest difference between us and them is how we get our products. Each of the designers is hand picked for the site, whereas they partner with major retailers and pull in products from there. In that regard, our catalogue is growing MUCH slower, but we think the careful focus on finding designers our users will love and can connect with makes a huge difference.

Do you think there might be any potential problems considering even your taglines are practically identical? "Build. Share. Earn." vs "Style. Share. Earn."