It's entirely possible this landing page is Kick's competitive offer, and Bench linked to it because it offers all the people they just screwed over by collapsing a discount.
If they asked Kick to be listed as an alternative in the closure email or asked them to do a discount nbd I have no issue there. I just want the full story given Bench events.
On the shutdown page I listed some alternatives people could try. I found them via Google, but i didn't first try them or talk to them.
They were really just a helpful hint for folk wanting to change to get started. (The thing I was killing was a product not a service so it wasn't going to actually stop working, it was just no longer being updated.)
So, in this case, a simple statement of fact (as above) would be good enough for me. But feel free to do your due diligence.
"For continued support with your bookkeeping, we recommend exploring Kick, a modern accounting software, which has created an exclusive offer to handle your ongoing needs: kick.co/bench."
Having an "exclusive offer" listed in the initial closure communication/announcement + you having a landing page ready to go sounds like there was more to Bench just happening to mention Kick because your company has "onboarded a significant number of customers from Bench onto Kick before this happened"...