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Re:Ask HN: Do online demos without sign-up actually increase... by endergen on Saturday July 14, 2012 @02:33PM (#4244946)
One thing you have to account for is that by capturing their emails you can also do email marketing to increase the chance they return to app as you develop it out more and add cool new features. The caveat being, your product has to be interesting and your emails infrequent and well designed.
Re:Ask HN: Do online demos without sign-up actually increase... by rhizome on Saturday July 14, 2012 @03:03PM (#4245030)
Indeed. Don't just start sending weekly "WE'VE BEEN MISSING YOU" emails right off the bat...or ever, really.