Ask HN: Do online demos without sign-up actually increase sign-ups?

Re:Ask HN: Do online demos without sign-up actually increase... by hcho on Saturday July 14, 2012 @10:29AM (#4244243)

I have a freemium app and I recently stopped asking for an account for the free tier. Traffic tripled and so did the premium accounts. So yes, I can attest that frictionless on boarding increases sales.

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Re:Ask HN: Do online demos without sign-up actually increase... by joelrunyon on Saturday July 14, 2012 @12:46PM (#4244653)

Were you able to track via pixels or cookies or something how many of those premium accounts signed after using the free version?

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Re:Ask HN: Do online demos without sign-up actually increase... by btilly on Saturday July 14, 2012 @12:00PM (#4244502)

Did you A/B test? Could there have been another reason that traffic tripled?

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Re:Ask HN: Do online demos without sign-up actually increase... by notatoad on Saturday July 14, 2012 @01:09PM (#4244708)

A/B is such a buzzword here. He recorded the results in one situation, changed something, and then recorded the results in another situation for comparison. That's what A/B testing is.

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Re:Ask HN: Do online demos without sign-up actually increase... by btilly on Saturday July 14, 2012 @01:25PM (#4244767)

No, that is emphatically not what A/B testing is.

A/B testing is a statistical technique for teasing out the significance of changing one thing, in a world where lots of things are changing all of the time. If you just change stuff and throw it out there, you can make an educated guess about what mattered, but you don't really know and have no idea how good the data actually was.

If you want to learn more about what A/B testing is, and how to do it, http://elem.com/~btilly/effective-ab-testing/ is a good starting place.

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Re:Ask HN: Do online demos without sign-up actually increase... by hcho on Saturday July 14, 2012 @01:22PM (#4244757)

I don't think so. I am not developing this app at a great pace for a while. I changed this one thing and see a continuing impact on traffic.

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Re:Ask HN: Do online demos without sign-up actually increase... by thibaut_barrere on Saturday July 14, 2012 @11:44AM (#4244446)

Impressive return - thanks!

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Re:Ask HN: Do online demos without sign-up actually increase... by kintamanimatt on Saturday July 14, 2012 @12:23PM (#4244582)

What is your app?

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Re:Ask HN: Do online demos without sign-up actually increase... by hcho on Saturday July 14, 2012 @01:17PM (#4244739)

http://this11.com - It's a soccer tactics app.

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