My wife (not tech savvy) is in the market for a cheap tablet. I compared the Fire vs. the Nexus 7 with her tonight. She's only remotely thinking about the Fire because we have Amazon Instant w/ Prime. I'm trying to persuade her to go w/ the Nexus 7 so that it'll at least last for a while.

I think the hardware and services have flattened out enough that the only thing that matters anymore is the OS. And Google is winning that race against Amazon.